"Wii"
On April 272006, Nintendo changed the Revolution section of their official
website, http://wii.nintendo.com, to announce the official name of the console.
Nintendo's executive vice president of sales and marketing Reggie Fils-Aime
explained that:
"Wii sounds like 'we,' which emphasizes that the console is for everyone. Wii
can easily be remembered by people around the world, no matter what language
they speak. No confusion. No need to abbreviate. Just Wii."
Nintendo spells "Wii" with two "i"s to create an image of players gathering
together. The spelling is also intended to evoke the console's remote
controllers.
Reaction
The company's decision has not been universally accepted by gamers. According to
Forbes magazine, message boards at Nintendo's website have ranged from attempts
at "toilet humoresque catchphrases" to complaints against the name's "kiddiness".Various
Nintendo executives have said that they knew it was likely that there would be a
negative reaction to the name. During Nintendo's pre-E3 2006 press conference,
Reggie Fils-Aime joked about the name by saying, "we want to thank everyone who
wrote good things about it the day you heard it... both of you."
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